In the article  “what is a stock”, we mentioned growth stocks and value stocks. This differentiation applies to two different approaches to allocate money in the market, even creating two competing schools of thought.

When we talk about growth, we are defining a quick, fast, nervous growth approach, popular in today’s start-ups such as Uber, Tesla, and all the other New Economy companies.

The value approach, in contrast, is based on slow steady growth. More on a kind of Warren Buffet vision.

These two approaches, so different from each other, can obviously be divided into different strategies or be mixed in the average investor’s portfolio. The important thing is to grow our capital.

We can define the investor’s most suitable approach based on 3 characteristics:

 

1 the growth of the company underlying the stock.

In this case, our focus will be directed at the company’s economic growth and returns. This is a Growth approach when these characteristics outperform other companies in the same market or beat the market itself. It is the obsessive search for the new Apple to revolutionize the industry.

Investors look for companies with a couple of years of rapid growth, and these companies will in most cases be smaller and younger and leaner than their competitors.

In contrast, Value investors are not interested in these mirabulous performances but aim for more mature and stable companies with slower growths.

 

2 Valuing the ‘stock

To be a value investor is to be a bargain hunter, buying low for stocks of higher intrinsic value than the market now prices. In the mindset of the value investor, you don’t buy stocks just because they are cheap but because there is a study and a search for value behind them.

Growth stocks tend to be much more expensive, but the ‘investor will be pay this price because he expects exponential upside.

 

3 price volatility

growth stocks in most cases suffer from higher volatility than value stocks. This is because Growth stocks have a higher inherent risk given the fundamentals of start-up companies that are not yet established.

the growth approach is a riskier approach, although it may be the one that pays the most if you are buying a company that will have exponential growth over the years

growth stocks are usually sold and bought based on promises. Promises of growth, turnover, and market position. But promises are not always kept.

the value approach is more time-consuming and much more boring, with low volatility and little market excitement.

what is the best approach? depends on the period you are considering, how much risk you are willing to expose yourself to, and what kind of companies you are analyzing. A mix of the two methods might be the right choice, while a single growth approach in a specific sector that is growing is risky but in principle profitable. Hopefully.